Deep Innovation Design™

The most advanced way to innovate – Innovation on demand

Society3 Group, is an innovation management solutions company. We are providing methods and software solutions, empowering innovation teams to compose ground-breaking innovation on demand. In four years of research, analysing previous innovation successes and latest neuroscience discoveries, we learned how our mind creates and processes ideas. The Society3 Deep Innovation Design™ model, with its Neuro-Ideation™ model at its core and the corresponding Innovation Journey Map™ denotes the end of random experimentation and unfolds a new era of strategic innovation management.

* BlueCallum™
the most advanced Innovation & Ideation Management System

* NeuroIdeation™
the most advanced practice and neuroscience based ideation method

* Deep Innovation Design™
unique Innovation Design method with its neuro ideation method at its core

* Innovation Academy™
providing a complete methodology application training for the new technology

Introduction to Deep Innovation Design in 15 Minutes.


Deep Innovation Design™

Deep Innovation Design is a new way of composing groundbreaking ideas on demand.

Key Innovation Challenges

1) Idea Dilemma. Businesses are asked to be more innovative. Yet – there is far too little knowledge about how groundbreaking ideas are actually “created”. If an employee would ask their manager: “Teach me how to innovate – Step by step“. There is no concrete answer. Think big, think bold, think outside the box, come up with ideas… all nice but that is not really helpful. Design thinking helps turning ideas into reality, but not creating them.

2) Realization dilemma. So far most “great ideas” are rather accidental. Validating those accidental ideas isn’t easy either. The question “Is there maybe a better idea” arises instantly. Is it even plausible, feasible, is effort and result in a good balance? Working with accidental ideas – like most innovative ideas is very cumbersome – knowing that at best 1 out of 10 or 1 out 0f 100 may be the big hit.

3) Funding dilemma. Lots of great ideas get created. Big dreams surface frequently – but funding those accidental ideas with millions or billions of whatever currency is an enormous risk and usually kills those ideas at this stage, the latests.

4) Manageability dilemma. It appears to be obvious that an random or accidental act of innovation is unmanageable. It starts right with a timeline, time from problem discover to idea creation. Impossible to say (today). Time from idea creation to prototype – again impossible. The rest doesn’t need any further explanation.

Even though we have early versions of an ISO standard like 56003 it is not (yet) providing the answers for the innovation dilemma, which are desperately needed.

Innovation on Demand

The Deep Innovation Design™  Principle was developed to help teams understand how ground-breaking ideas are composed in our mind. Four years of research and thanks to a dramatic growth in neuroscience discoveries, the Society3 team was able to associate brean functionality with the ideation process and develop methods to stimulate ideation that goes far beyond conventional brainstorm meetings or thinking sessions. The name “Deep Innovation Design” comes from new understanding and resulting techniques that are reaching far deeper into our mind, demystifying our conventional understanding of idea creation or better said composition. Once we understand the sources, limitations and chances for composing groundbreaking, innovative ideas, the entire process of ideation changes fundamentally. Based on our learning and many practical experiences to reproduce the behavior of our brain we could begin to turn stimuli into methodical steps and were actually able to help innovators compose disruptive ideas. Moreover we can help innovation teams compose innovative ideas on demand. This helps us moving from random experimentation, hoping for great inspiration and working with accidental ideas, towards strategic and purpose driven, ideation – which we call Neuro Ideation™.

The newly won knowledge was then used to strategically innovate, validate, finance, go-to-market and scale. The complete cycle is visualized in the Innovation Journey Map ™.

This denotes the end of random experimentation and hoping for the magical occurrence of a billion dollar idea and the beginning of strategic ideation with an innovative outcome.

Innovation Journey Map™

The Innovation Journey Map describes the whole way from ideation to innovation value creation.

The Innovation Journey Map™ is based on experiences from two decades of innovation and bringing innovations successfully to market. It became the key inspiration for developing the Deep Innovation Design™ model and it’s methodologies.

The key to successful innovation:

Getting out of the lab, and into the market.


Selected Customers

Current & Past