The founders of Society3, founded several disruptive businesses and helped many startups to do so too. While the “Silicon Valley Spirit” helps a lot, it isn’t the reason for being innovative. After being asked hundreds of times: “how do you innovate, how did you come up with these ideas, what did you do to build so many innovative companies?”, the Society3 founders set on a quest to find out.
The results have been equally surprising and stunning. On the surface, they, and most of their peers, intuitively and accidently had innovative ideas and crafted disruptive business models. But when going deep into the cognitive background of each and every idea, plus learning from latest discoveries in neuroscience, the team found out how the brain creates and processes ideas. As a result, the Society3 team learned in retrospect why they had those innovative ideas and why they could even help other startups create innovative businesses.