2 + 8 step process
At ground zero and at the point of continuation, it is necessary to know the Neuro-Ideation Model in order to develop a strategy with innovation on demand in mind and the path to continuous innovation.
0) Innovation strategy
When no longer focusing on accidental ideas we can build a profound strategy.
The Innovation Strategy Hexagon helps shaping the strategic direction of innovation in a area that is key importance to the overall corporate strategy. It may even uncover weak areas in the general corporate directions.
1) Innovation Dream Team
When learning how innovative ideas get created, it becomes clear that innovative teams of diverse traits and skills will outperform individual innovators by any dimension. The dream team composition is a key to success.
2) Opportunity Discovery
With a clear strategy we can also identify the needs and dreams of customers in a very different way. Analysing the results may already get some basic ideas of improvements. However they won’t be sufficient for true innovation.
3) Deep Innovation Design
The innovation dream team in action. Analysing the opportunity discovery, the innovation strategy and bringing both in synch with their respective experiences. In several uniquely designed ideation sessions over a time span of one to six weeks will unfold ground breaking ideas that will most likely disrupt market segments.
4) Idea Validation
Ensuring that the crazy ideas make actually sense to the target audience, a carefully crafted idea validation process will bring ideas and needs and dreams of the audience in congruence and proof that the idea is a hit, needs work or is a failure.
5) Disruptive Moment Development
Since we are not only want to bring yet another product to market that can quickly be copied one way or the other, we are developing an accompanying disruptive business model, by using the same neuro ideation methodology, used in the solution design.
6) Innovation Financing
Since most innovation financing was week or failed because of the weak and fuzzy random idea experimentation, we developed a unique innovation financing method to ensure an innovation can also be financed.
7) Deployment / Go-to-market
With a great idea, a profound idea and market validation and grounded financial plan the innovation team can enter the market and build a market born solution. The same is true for internal / operational innovation that will be deployed within the organization.
While going to market, the innovative and disruptive idea needs to scale in terms of applicability, market reach, sales, production, logistics and arising competition. Innovation scaling is profoundly different than bringing a new model or improved product or service in the market.
9) Innovation Continuum
The last step is the first step of already the next iteration of innovation. An organization needs to be not only aware that every innovation has an ever shorter life cycle but due to the better understanding of innovation and ever faster growing competition – not by copy and make it cheaper but by external disruption.