The initial value of an idea is zero
The entire value of an idea is created through execution. Meaning only when you turn it into reality, work with smart and engaging people, as well as working with your potential customers you will win. And if somebody executes better than you, they will win – no matter what – even with a patent as they will try everything to find an alternative. And they will find one, which makes them even stronger.
Stop worrying start doing
Putting it all together
Share your idea with great people who can help you make it happen. Involve potential customers before you even build a prototype. Then build what you the market needs and is willing to eventually pay for. As soon as you can show your first results, be as bold as you can get and invite others to follow your ideas – in order to become the market leader and thought leader. While the followers copy your idea, you already have a new version, an improved process and they will follow again. Yes, you are doomed to never stop innovating – but at one point it is the market that will co-innovate with you if you keep the market on your side. Examples of long term innovators include Mercedes Benz, IBM, Lindt Chocolate, Kellogg’s, Steinway & Sons, … All had one thing in common: They had a great idea, they built their first products quickly, brought it to market, competitors tried to copy them right away, they ignored everybody but their customers, and continued to built on what they had – all remained to be leaders in their field over generations.