Introduction

Deep Innovation Design is a proven technique to help teams create truly groundbreaking ideas, in a repeatable manner. In other words, it allows to develop “innovation on demand”. It denotes the end of experimentation, hoping for a magical idea, or endless thinking with no real significant results. Deep Innovation Design departs from the concept of “ideation” and moves to strategic solution development based a certain insights and factors. Deep Innovation Design is also the opposite of the concept that specialists should come up with an idea, instead a diverse set of talents are needed to come up with great ideas. Deep Innovation Deign is a set of methods independent of education levels, skill sets or expertise. We believe that far more people can be truly innovative that we think today. Find out for yourself.

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Methods & Models

Deep Innovation Design™
The Deep Innovation Design Model consist of a dedicated strategy model and 9 additional methods and models to manage the innovation and innovation journey map.

1) Innovation Strategy Hexagon
The Innovation Strategy Hexagon provides a logical model to prepare an innovation engagement in a strategic way. The strategy defines whether it is an internal or market facing innovation: Innovation Targeting, Resources, Innovation Design & Models, Financing, Implementation / Go-To-Market, Manageability, KPIs & Reporting.

2) Dream Team Assembly
Building an innovation dream team has proven to be one of the most strategic efforts of highly successful founders. The Dream Team Model helps you identify the best possible talents for usually one of the most attractive jobs. Innovation Dream Teams are always very diverse teams, consisting if open minded individuals from the sales, marketing, product management, finance and obviously subject matter experts field in addition to the innovation team lead.

3) Needs & Dreams Discovery (Method)
Methodical approach to discover opportunities and areas where disruption could be possible and innovation is necessary anyway. Instead of hoping a magical idea will come out of the blue, the innovation team will go and discover innovation opportunities in a very strategic way.

4) Deep Innovation Design™  (Method)
The Deep Innovation Method was developed with today’s neuroscience-based understanding how our brain creates and processes ideas. The method explains how we stimulate our brain without drugs or other external forces to release deeper more complex wired idea associations. Deep Innovation leads to borderline ideas that are almost not or at least not immediately to realize. To overcome this hurdle, we developed ways based on previous experiences with innovation creation that leads to those “ground breaking” innovative concepts.

5) Star Validation (Method)
In order to know early on that if an innovative idea is meeting the needs of the intended audience, the idea validation before investments are made is paramount. The method contains a series of action including stakeholder buy in, market readiness, resource availability, sustainability check, feedback scoring, decision making process.

6) Disruptive Moment™ (Method)
A methodical approach to find and develop the “disruptive moment” of a new business model that leads to changes how an industry segment conducts business. It’s the way to get to a “Disruptive Business Model”. Innovative solutions combined with a disruptive business model makes it extremely difficult to copy. See Amazon, Ikea, Tesla, AirBnB and many others.

7) InnoCap (Method)
Financing innovation has so far, being the biggest hurdle for innovative ideas to get to flourish. Neither classical corporate investment plan structures nor startup business plan models would work. The S3 InnoCap Method was built as a hybrid of both models suitable for enterprises. Like Innovation Marketing, also Innovation Finance could become a new discipline within the conventional corporate finance faction.

8) Innovation to Market (Method)
The “Innovation to Market” Method helps structure a unique go to market strategy with very limited budgets, yet global reach. It is a methodology kit using ‘Solution Embedded Marketing’ features, integrated ‘Network Effects’,  ‘Scaling Audience Development’, and other unique methods helping innovation to reach its market quickly and rapidly scale. The Innovation to market method provides detailed guidance and growth hacking techniques for different go to market approaches.

9) Innovation Continuum Model
So far, even the greatest inventors were limited In their way to repeatedly innovate. Moreover, the following generations mainly grew their company in size, but not in innovation. In times however when more and more innovative companies enter almost all industry segments, those static organizations are in jeopardy. The Innovation Continuum Model builds on the other Innovation specific Society3 methods and provides a way to continuously innovate.

10) Innovation Management Model
While in startups, the founder is the driver of innovation and often the innovator, an enterprise has a fundamentally different structure. And so must be the management structure for innovation. Innovation teams have dedicated functions and a series of activities, which need to be manageable from an enterprise point of view.  The Innovation Management Model takes the creative act of innovation and its goal oriented activities into account when still asking for manageable processes and planning.