Introduction

Deep Innovation Design is a proven model and methodology, helping teams create truly groundbreaking ideas on demand. The method denotes the end of random experimentation and no more hoping for magical ideas, or endless exploration with only improvements but no innovation. Deep Innovation Design departs from the concepts of “Ideation” and “Brainstorming” and moves to strategic use of the brains neural functionalities. The Deep Innovation Design method also unearths some fundamental flaws in past experiences of R&D centers where ideation is created mainly by subject matter experts, rather than groups of multidisciplinary backgrounds. Deep Innovation Deign is a set of methods independent of education levels, skill sets or expertise. We experienced that far more people can be truly innovative than most people think today.

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Methods & Models

Deep Innovation Design™
The Deep Innovation Design Model consist of a dedicated strategy model and 9 additional methods and models to manage the innovation design process and following the innovation journey map.

1) Innovation Strategy Hexagon
The Innovation Strategy Hexagon provides a logical model to prepare an innovation engagement in a strategic way. The strategy defines whether it is an internal or market facing innovation: Innovation Targeting, Resources, Innovation Design & Models, Financing, Implementation / Go-To-Market, Manageability, KPIs & Reporting.

2) Dream Team Assembly
Building an innovation dream team has proven to be one of the most strategic efforts of highly successful founders. The Dream Team Model helps you identify the best possible talents for usually one of the most attractive jobs. Innovation Dream Teams are always very diverse teams, consisting if open minded individuals from the sales, marketing, product management, finance and obviously subject matter experts field in addition to the innovation team lead.

3) Needs & Dreams Discovery (Method)
Methodical approach to discover opportunities and areas where disruption could be possible and innovation is necessary anyway. Instead of hoping a magical idea will come out of the blue, the innovation team will go and discover innovation opportunities in a very strategic way.

4) Deep Innovation Design™  (Method)
The Deep Innovation Method was developed with today’s neuroscience-based understanding how our brain creates and processes ideas. The method explains how we stimulate our brain without drugs or other external forces to release deeper more complex wired idea associations. Deep Innovation leads to borderline ideas that are almost not or at least not immediately to realize. To overcome this hurdle, we developed ways based on previous experiences with innovation creation that leads to those “ground breaking” innovative concepts.

5) Star Validation (Method)
In order to know early on whether an innovative idea is meeting the needs of the intended audience. The idea validation is a strategic measure before serious investments will be made. The method contains a series of action including market readiness, feedback scoring, stakeholder buy in, resource availability, and sustainability check, for preparing an educated decision making process.

6) Disruptive Moment™ (Method)
A methodical approach to find and develop the “disruptive moment” of a new business model. The disruptive moment needs to lead to changes how an industry segment conducts business. The method helps teams, identifying a possible disruptive moment and helps incorporating it into the entire business model fabric. Innovative solutions combined with a disruptive business model makes it extremely difficult to copy. See Amazon, Ikea, Tesla, AirBnB and many others.

7) InnoCap (Method)
Financing innovation has so far, being the biggest hurdle in turning innovative concepts into reality. Neither classical corporate investment plan structures nor startup business plan models would work. The S3 InnoCap Method was built as a hybrid of both models suitable for enterprises. Like Innovation Marketing, also Innovation Finance could become a new discipline within the conventional corporate finance faction.

8) Innovation to Market (Method)
The “Innovation to Market” Method helps crafting a unique go to market strategy with very limited budgets, yet global reach. It is a methodology kit using ‘Solution Embedded Marketing’ features, integrated ‘Network Effects’,  ‘Scaling Audience Development’, and other unique methods. Unlike conventional marketing which works at a certain scale level, innovation marketing needs to rapidly scale from zero to global. The Innovation to market method provides detailed guidance and growth hacking techniques for different go to market approaches.

9) Innovation Continuum Model
So far, even the greatest inventors were limited in their way to repeatedly innovate. Moreover, the following generations mainly grew their company in size, but not in innovation. In times however when more and more innovative companies enter almost all industry segments, those static organizations are in jeopardy. The Innovation Continuum Model builds on the other Innovation specific Society3 methods and provides a way to continuously innovate

10) Innovation Management Model
While startup founder are the key driver of innovation and often the innovator, enterprise leaders live in fundamentally different structure. And so must be the approach for innovation. Innovation teams have dedicated functions and a series of activities, which need to be manageable from an enterprise point of view.  The Innovation Management Model takes the creative act of innovation and its goal oriented activities into account when still asking for manageable processes and planning.